Two weeks after the release of the much anticipated album Tikur Sew of megastar Tewodros Kassahun, a.k.a. Teddy Afro, disagreements have surfaced between producers of the album, Adika Communications and Events Plc, and the artist, over the number of copies that are available on the market.
Adika, which bought the rights to Teddy’s master copy for four million Br, and Supermax, a Dubai-based CD publisher, inked a contract on March 29, 2012, for the printing of 280,000 CD copies, amounting to 4.97 Br apiece.
Starting from March 31, 2012, Supermax delivered 20,000 copies a day, until April 13, the day it fulfilled the terms of its contract.
These copies also included cassettes, claims Ashenafi Zeleke, general manager of Adika Communications. However, the contract that Fortune saw is vague about the printing of cassettes, stating only that the 20,000 copies that Supermax was supposed to print were in the form of CDs.
Around 2.2 million copies were available in the market of which two million were in the form of CD’s and the rest in Cassettes, sources close to the artist claim. This amount is much greater than what was stated in the agreement.
Another source of contention was the Meta Brewery SC logo, the exclusive sponsor, was displayed on the album cover of 120,000 copies. Meta, which is currently in the midst of a massive promotion campaign, after being acquired by Diageo Plc, the world’s biggest liquor maker, for 225 million dollars. The artist was not happy about having Meta’s logo displayed on these copies and requested for their disposal, which Adika had agreed to, sources claim.
However, such copies were available in the market with Meta’s logo blacked out with a marker.
While admitting the existence of such copies in the market, Ashenafi stated that there was no such agreement to destroy the CDs.
“We are discussing the issue with the artist and have come to an agreement to give a joint briefing,” he explained refusing to comment further.
Over 2.2 million copies of Tikur Sew have sold in the past two weeks and have generated a little over 50 million Br, so far, according to sources close to the artist.
According to the contract that Adika has with the artist, the latter has a 20pc share of the net profit that Adika generates from the sales of the album. In accordance with this agreement, Adika has agreed to update the artist about the sale of the album.
“He has only been told that around 100,000 copies have sold so far,” a close source to the artist told Fortune.
Fast becoming a dominant presence in the entertainment industry and known for its western-style promotion strategy, Adika has bagged major contracts with famous recording artists in the past year, and has many more projects in the pipeline, including major deals with songstress Abiy Lakew and musician Michael Belayneh.
A sister company of Adika Tour & Travel, the Company was established in November 2010 by three shareholders, Awad Mohammed, managing director of Adika Tour & Travel; Ashenafi Zeleke; and David Kirba.