The Ethiopian Broadcasting Authority (EBA) sent a warning letter concerning brewery advertisements and sponsor credit to five broadcasting media outlets on 30th March, 2016. These included the giant state-owned Ethiopia Broadcasting Corporation (EBC), Fana Broadcsting, EBS, Sheger FM and Bisrat Fm.
The memo was regarding the breach of a legal provision in the law to determine the conduct of media advertisements and sections dealing with alcoholic drinks, by way of protecting young from the promotion of such goods.
The writings on the wall are visible.
Meetings that bring together media leaders should not avoid debate around the nature of commercial advertising, particularly with respect to alcoholic drinks, senior management at one the broadcasters addressed by the letter told Fortune.
“Extreme calls for a ban on alcohol drinks advertisement are increasingly supported,” said the Manager. “But the best way out is to find a middle ground, as the industry is too big to drop altogether.”
Alcoholic drinks with a 12pc level of alcohol or more are legally banned from being advertised in mass media, while others, with lower alcohol content, are allowed. There are, however, some conditions in order to protect minors.
Read More Here
Image: Ethiopian Beers.